Northwest Florida based act, Emergency 911, is making fast and long standing footprint in today’s Pop/Electronica scene. Hailing from Pensacola, Florida. this one-man act seemingly appeared over night and wasted no time spreading his musical message to the world. Austin McDonald, the brainchild of Emergency 911, formed the project early-July of 2009 and has received enormous amounts of feedback since. “I was truly shocked at how quickly everything took off,” comments McDonald, “I set out to form a style of Nintendo based Electronica music for fun, and everyone online just ate it up!” With the ever growing and immense selection of music available through our digital age these days, it’s easy for listeners to get lost or besieged simply due to the vast amount that exists to hear. However, Austin McDonald, and his work with Emergency 911, proves to stand up against the challenge and successfully make a positive impression on thousands of kids worldwide.

In addition to McDonald’s extremely large amount of online trafficking, and already devoted fan base, he has several up and coming nationwide tours that will only help further promote his project.

Standby Record’s owner Neil Sheehan commented, “I’ve followed Austin in other bands and always liked his work ethic and his music. While the so called scene is saturated with the auto tune, electro sound I found Austin’s new project Emergency 911 to be fun and different. It coupled the ‘nerdcore’ image and Nintendo sound. We don’t sign what is hot, we sign what we like and when we played it for the staff we knew we had something that we liked and was different.”

“It really didn’t take much deciding at all,” McDonald expresses, “I had already received offers from other labels, but Neil’s been by my side even through previous groups that I’ve played with. Why wouldn’t I want to sign to a label that already felt like family?”

E911 is scheduled to release their debut LP entitled, “Sky Harbor” in mid-November of this year.